<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>2102 Blog</title><description>Notes on brand-led growth, content, and distribution.</description><link>https://2102.io/</link><item><title>AI workflows for small business: 10 that save the most hours</title><link>https://2102.io/blog/ai-workflows-for-small-business/</link><guid isPermaLink="true">https://2102.io/blog/ai-workflows-for-small-business/</guid><description>The 10 AI workflows that save a small team the most time, from meeting notes to proposals, with the research, the privacy limits, and how to pick one.</description><pubDate>Wed, 21 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Google Ads wasted spend for small business: 5 fixes</title><link>https://2102.io/blog/google-ads-wasted-spend-small-business/</link><guid isPermaLink="true">https://2102.io/blog/google-ads-wasted-spend-small-business/</guid><description>Five Google Ads settings send small business budgets to the wrong searches. See where each setting is, what to change, and a 20-minute check to run today.</description><pubDate>Wed, 21 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Meta Conversions API setup: step-by-step after iOS changes</title><link>https://2102.io/blog/meta-conversions-api-setup/</link><guid isPermaLink="true">https://2102.io/blog/meta-conversions-api-setup/</guid><description>Set up the Meta Conversions API in 8 steps: pick a method, send the right events, stop double counts, and check Event Match Quality. Built for small teams.</description><pubDate>Wed, 21 Oct 2026 00:00:00 GMT</pubDate></item><item><title>What does ChatGPT say about my business? A 15-minute check</title><link>https://2102.io/blog/what-does-chatgpt-say-about-my-business/</link><guid isPermaLink="true">https://2102.io/blog/what-does-chatgpt-say-about-my-business/</guid><description>See what ChatGPT says about your business in 15 minutes: 5 buyer questions, 3 fact checks, and one score sheet. No paid tool. Then fix what matters first.</description><pubDate>Wed, 21 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Why does ChatGPT recommend my competitor? 5 causes and fixes</title><link>https://2102.io/blog/why-does-chatgpt-recommend-my-competitor/</link><guid isPermaLink="true">https://2102.io/blog/why-does-chatgpt-recommend-my-competitor/</guid><description>ChatGPT names the business that it can find, read, and confirm on other websites. See the five causes when it names a competitor, and the fix for each.</description><pubDate>Wed, 21 Oct 2026 00:00:00 GMT</pubDate></item><item><title>What is AEO, and how is it different from SEO? (2026 guide)</title><link>https://2102.io/blog/what-is-aeo-and-how-is-it-different-from-seo/</link><guid isPermaLink="true">https://2102.io/blog/what-is-aeo-and-how-is-it-different-from-seo/</guid><description>AEO makes AI assistants name your business and describe it correctly. See how it differs from SEO, and run five AEO checks this week, with no special tool.</description><pubDate>Mon, 19 Oct 2026 00:00:00 GMT</pubDate></item></channel></rss>